Compliance

Basic Overview

Amid an increasingly stringent and ever-evolving regulatory landscape, state-owned enterprises, private companies, and multinational corporations alike are facing unprecedented compliance pressures and potential risks across every aspect of their operations—from market access and business model design to supply chain management, cross-border data and capital flows, and crisis response. Compliance is no longer merely a matter of meeting obligations; it has become a strategic cornerstone of sustainable corporate development.

Our Compliance Team draws on profound industry expertise, sharp regulatory insights, multidisciplinary strengths, scenario-based solutions, and a global vision. We have built a full-cycle compliance system underpinned by proactive prevention and efficient response, serving as a core partner for enterprises pursuing sustainable compliant operations.

Our firm has built a service network covering major economic zones across China. We specialize in preventive compliance services, helping clients establish robust compliance management systems, conduct compliance reviews, identify, analyze and assess compliance risks, and offer policy consultation services. We are also highly experienced in responsive compliance services, including assisting with government investigations, defending against administrative enforcement actions, and managing crisis response and reputation remediation.

Leveraging our global legal resources and local practical experience, we possess in-depth knowledge and extensive track record in cross-border compliance and multilateral regulatory coordination. We closely monitor the latest legislative and regulatory developments at home and abroad, and are committed to translating our insights into regulatory trends and cross-practice experience into robust support for our clients’ long-term compliance capabilities.

Recognizing the multidisciplinary nature of compliance, we move beyond the traditional single-team model. Centered on dedicated compliance lawyers, we integrate professionals from dispute resolution, corporate M&A, data protection, finance, anti-monopoly, criminal defense and other practice areas to deliver precise, tailored and comprehensive legal services for our clients.

Zhonglun W&D Law Firm has earned consistent recognition from leading industry authorities for its professional excellence in compliance. The firm was awarded “2025 ALB Regulatory Compliance Law Firm of the Year” and ranked in the inaugural “2025 ALB Regulatory Compliance Rankings”. In addition, key members of our compliance team have received numerous prestigious individual accolades, including being recognized as “Leading Lawyers in Healthcare” by Chambers and Partners, named to the “LEGALBAND Client Choice: Top 15 Compliance Versatile Practitioners”, the “LEGALBAND Client Choice: Top 15 Foreign-Related Lawyers”, and the “LEGALBAND Client Choice: Top 15 Competition Lawyers”, among other distinctions.

Services

Legal Services for Cross-Border Regulatory Compliance and Crisis Management

We advise enterprises on export control compliance, covering regulatory frameworks including China’s Export Control Law, the U.S. Export Administration Regulations, and the EU Export Control Regulation. Our services encompass guidance on export license applications, identification of controlled items, and compliance reviews of cross-border supply chains.
We deliver professional services to address intricate cross-border compliance restraints, including sanctions administered by the U.S. Office of Foreign Assets Control (OFAC), export controls enforced by the U.S. Bureau of Industry and Security (BIS), and SDN listings. Our team conducts in-depth analysis of the U.S. sanctions legal framework and available exemption mechanisms, and assists clients in developing robust internal compliance systems, preparing case-specific documents, representing clients in regulatory communications and drafting formal submissions. We offer end-to-end services throughout sanctions relief procedures such as SDN delisting, enabling enterprises to restore regular international operations.
We provide legal services for security assessment and compliance review of cross-border data transfer, and the filing of the Standard Contract for Outbound Transfer of Personal Information so as to ensure that enterprises’ cross-border data transfer aligns with domestic and international regulatory rules, including the General Data Protection Regulation and China’s Personal Information Protection Law, and draft tailored cross-border data compliance documents such as data processing agreements and cross-border data transfer plans.
We offer tailored tax compliance services for enterprises’ cross-border operations, including the application of cross-border tax treaties, transfer pricing compliance and overseas tax planning, and representing clients in international tax audits. We also provide comprehensive foreign exchange compliance services covering cross-border capital settlement, foreign exchange verification and external debt management, to ensure full compliance with foreign exchange rules in China and relevant host jurisdictions.
We assist enterprises in compliance investigations and administrative enforcement actions initiated by domestic and overseas regulators, including China’s National Development and Reform Commission, Ministry of Commerce and General Administration of Customs, as well as the U.S. Department of Justice and the European Commission. Our services cover drafting formal compliance disclosures and representations, representing clients in communications with regulatory authorities, and developing strategic response frameworks to mitigate compliance risks and minimize potential losses.

Service Performance

Providing legal services to a petrochemical enterprise for the establishment of its compliance management system (achieved ISO37301 certification)
Providing legal services to a real estate investment group for the establishment of its compliance management system (achieved ISO37301 certification)
Providing legal services to a food and beverage group for the establishment of its compliance management system (in the process of ISO37301/GB35770 certification)
Providing legal services to a liquor group for the establishment of its compliance management system (underwent compliance inspection by the State-owned Assets Supervision and Administration Commission of the State Council)
Providing legal services to a pharmaceutical group for the establishment of its marketing compliance management system (achieved ISO37301/GB35770 certification)
Providing legal services to a petroleum product sales company in Tianjin for the establishment of its compliance management system
Providing legal services to a telecommunications company in China for the establishment of its compliance management system
Providing legal services to a coal preparation company in Shanxi for the establishment of its compliance management system
Providing legal services to a pharmaceutical company for the establishment of its marketing compliance system
Providing legal services to a consulting and investment group for the establishment of its compliance management system
Providing legal services to a renowned theme park in China for its project on operational compliance (innovatively improved operational compliance systems for multiple parks and hotels)
Providing legal services to Chinese cross-border e-commerce clients for its US intellectual property and labor compliance project
Providing legal services to a Chinese enterprise for its removal from the US SDN List
Providing legal services to a steel research company for its compliance project on transferring equity in a listed company
Providing legal services to a telecommunications company for its project on the historical compliance of its capital contribution to China-ASEAN initiatives
Providing legal services to a head office of a bank for its corporate compliance project
Providing legal services to a group company for its project on contract compliance management and risk prevention
Providing legal services to a mining company for its project on bidding and procurement compliance
Providing legal services to a mining company for its project on sales compliance
Providing legal services to an internet enterprise for its project on the compliance of “live-streaming e-commerce” operations
Providing legal services to a pharmaceutical group for its thirteen compliance projects covering market access, drug transactions, pharmacy promotion, third-party marketing service provider management, online drug sales, information collection and market research, interactions with healthcare professionals, academic conferences, Phase IV clinical studies, interactions with patients and the public, drug advertising and promotion, public welfare and commercial sponsorships, and promotional aids and materials
Providing legal services to a medical device company for its marketing compliance project
Providing legal services to a pharmaceutical enterprise for its projects on three-year compliance planning and “three products and one device” (drugs, medical devices, health foods, and foods for special medical purposes) advertising compliance
Providing legal services to a biotechnology company for its GMP compliance inspection project
Providing legal services to a pharmaceutical enterprise for its MAH (Marketing Authorization Holder) system establishment and compliance project
Providing legal services to a pharmaceutical sales company (Meituan Medicine business) for its “online drug sales” compliance project