Expertise

Compliance

Basic Overview

Amid an increasingly stringent and ever-evolving regulatory landscape, state-owned enterprises, private companies, and multinational corporations alike are facing unprecedented compliance pressures and potential risks across every aspect of their operations—from market access and business model design to supply chain management, cross-border data and capital flows, and crisis response. Compliance is no longer merely a matter of meeting obligations; it has become a strategic cornerstone of sustainable corporate development.

Our Compliance Team draws on profound industry expertise, sharp regulatory insights, multidisciplinary strengths, scenario-based solutions, and a global vision. We have built a full-cycle compliance system underpinned by proactive prevention and efficient response, serving as a core partner for enterprises pursuing sustainable compliant operations.

Our firm has built a service network covering major economic zones across China. We specialize in preventive compliance services, helping clients establish robust compliance management systems, conduct compliance reviews, identify, analyze and assess compliance risks, and offer policy consultation services. We are also highly experienced in responsive compliance services, including assisting with government investigations, defending against administrative enforcement actions, and managing crisis response and reputation remediation.

Leveraging our global legal resources and local practical experience, we possess in-depth knowledge and extensive track record in cross-border compliance and multilateral regulatory coordination. We closely monitor the latest legislative and regulatory developments at home and abroad, and are committed to translating our insights into regulatory trends and cross-practice experience into robust support for our clients’ long-term compliance capabilities.

Recognizing the multidisciplinary nature of compliance, we move beyond the traditional single-team model. Centered on dedicated compliance lawyers, we integrate professionals from dispute resolution, corporate M&A, data protection, finance, anti-monopoly, criminal defense and other practice areas to deliver precise, tailored and comprehensive legal services for our clients. 

Zhonglun W&D Law Firm has earned consistent recognition from leading industry authorities for its professional excellence in compliance. The firm was awarded “2025 ALB Regulatory Compliance Law Firm of the Year” and ranked in the inaugural “2025 ALB Regulatory Compliance Rankings”. In addition, key members of our compliance team have received numerous prestigious individual accolades, including being recognized as “Leading Lawyers in Healthcare” by Chambers and Partners, named to the “LEGALBAND Client Choice: Top 15 Compliance Versatile Practitioners”, the “LEGALBAND Client Choice: Top 15 Foreign-Related Lawyers”, and the “LEGALBAND Client Choice: Top 15 Competition Lawyers”, among other distinctions.

Services

  • Legal Services for Compliance System Development

    We offer compliance management assessments and compliance system development services. Through tailored, in-depth due diligence, we identify risks and design a robust compliance framework centered on four pillars: organizational structure, institutional systems, operational mechanisms, and supportive measures. Our services cover critical areas including anti-monopoly, data security, anti-bribery, taxation, trade and customs, environmental protection, and criminal law and criminal proceedings. We deliver integrated compliance checklists and specialized guidelines for high-risk sectors while fostering a corporate culture of compliance and integrity, enabling a strategic transformation from reactive crisis management to proactive governance. 
  • Legal Services for Marketing Compliance System Development

    We focus on marketing operations, a high-risk area in regulatory compliance. Our practice covers core business scenarios including market access, product promotion, customer engagement, advertising, and third-party collaboration. We review existing marketing compliance policies and offer targeted optimization suggestions, develop tailored professional compliance systems, and review and restructure marketing promotion service contracts to ensure that marketing operations are lawful, transparent, and sustainable, supporting enterprises in achieving steady growth within a highly regulated environment.
  • Legal Services for Compliance Certification and Implementation Consulting

    We offer comprehensive, end-to-end certification services, guiding clients from initial standard interpretation to final certification. Our firm assists enterprises in selecting authoritative certification bodies, training internal auditors, completing compliance diagnostic questionnaires, sorting out pre-certification documents and conducting mock audits, and delivering on-site professional support during official audits. Leveraging our strategic partnerships with leading certification authorities, we deliver integrated services for compliance system development and certification, ensuring our clients passes third-party audits with maximum efficiency.
  • Legal Services for Third-Party Compliance and Risk Management

    To address the challenges of managing expansive and complex networks of suppliers, distributors, and service providers, we offer end-to-end third-party compliance services. We provide high-volume due diligence and risk assessment services, drafting comprehensive management frameworks that cover the entire lifecycle of access, collaboration, monitoring, and exit. Our team establishes quantifiable access standards and standardized service agreements while designing evidence chains and billing documentation protocols that adhere to the principle of “Data Minimization” to ensure robust risk mitigation and closed-loop management.
  • Legal Services for Crisis Management and Emergency Response

    We establish rapid response mechanisms for compliance-related emergencies. This includes setting up public opinion monitoring and risk early-warning processes, as well as developing comprehensive emergency plans, customer protection measures, multi-party communication protocols, and litigation strategies. We also deliver legal risk assessments for crisis events, guidance on compliance remediation, and practical approaches for engaging with regulatory authorities. In addition, regular crisis response drills and post-incident reviews will be conducted to mitigate crisis repercussions, minimize financial losses and reputational harm, and leverage crisis scenarios to drive sustained compliance improvement.
  • Legal Services for Anti-Commercial Bribery Compliance

    We assist in building robust anti-bribery compliance frameworks covering identification, prevention, monitoring, and remediation. By conducting targeted due diligence, we pinpoint high-risk nodes within business processes, develop dynamic risk inventories aligned with the latest regulatory shifts, and maintain a comprehensive database of judicial and administrative precedents. Our team drafts specialized compliance guidelines, streamlines approval workflows, and establishes rigorous operational standards for high-risk scenarios. This proactive approach effectively mitigates “covert bribery” risks, ensuring all corporate activities remain fully compliant with integrity-based regulatory requirements.
  • Legal Services for Anti-monopoly Compliance

    We provide end-to-end anti-monopoly compliance services covering risk assessment, framework design, and employee training. We conduct anti-monopoly compliance due diligence to identify risks related to monopoly agreements, abuse of market dominant position, and concentration of undertakings. By drafting specialized guidelines and integrating them into core business approval workflows, we deliver targeted training programs that empower enterprises to proactively mitigate anti-monopoly risks. Our services prevent costly legal disputes and substantial administrative penalties, transforming regulatory compliance into a strategic driver of sustainable business growth. 

  • Legal Services for Government Investigations and Law Enforcement Response

    We guide enterprises through administrative investigations and enforcement actions across sectors such as anti-monopoly, data security, and taxation. Our services cover internal reviews, evidence preservation, and the crafting of defense strategies. We also represent clients in administrative reconsideration and litigation proceedings, and offer support on criminal compliance rectification and defense when criminal legal risks materialize. By effectively mitigating administrative and criminal risks, we minimize the impact of regulation on corporate operations.
  • Legal Services for End-to-End Cross-Border Compliance

    Drawing on Zhonglun W&D Law Firm’s global legal resources, we deliver fully customized, end-to-end cross-border compliance services for multinational enterprises. We facilitate inbound foreign investment while empowering Chinese firms to navigate global markets, with a focus on safeguarding clients’ long-term interests and preventing and mitigating major compliance risks. Backed by a curated network of high-caliber legal partners across the globe, we offer tailored compliance services aligned with clients’ business specifics and local regulatory requirements of host jurisdictions—including regulations for intellectual property compliance, the EU General Data Protection Regulation (GDPR), the U.S. Foreign Corrupt Practices Act (FCPA), the Data Security Law of the People’s Republic of China, and the Anti-Foreign Sanctions Law of the People’s Republic of China. We assist clients in establishing compliance management systems optimized for cross-border operations, ensuring seamless integration between domestic and overseas compliance management, encompassing policy development, organizational design, and the clear definition of roles and responsibilities. 

  • Legal Services for Cross-Border Transaction and Investment Compliance

    Compliance Due Diligence for Overseas Investment: We conduct compliance due diligence for overseas mergers and acquisitions, greenfield investment, joint ventures and other cross-border investment projects. We verify the target entities’ compliance credentials and assess their compliance performance in the host jurisdiction across environmental protection, labor affairs, taxation, anti-monopoly and other key regulatory areas, as well as issue due diligence reports with risk mitigation recommendations. 

    Compliance Review of Cross-Border Transactions: We assist in drafting and reviewing transaction documents related to cross-border trade in goods, services and technology, as well as cross-border investment and financing arrangements. We ensure transaction structures and contractual provisions fully comply with regulatory frameworks in China and the counterparty’s jurisdiction, mitigating typical cross-border compliance risks in export control, foreign exchange and customs. 

    Compliance Integration for Cross-Border M&A: For overseas merger and acquisition projects, we offer post-closing compliance integration services. These include aligning internal compliance systems, optimizing cross-border compliance workflows, and conducting staff compliance training, ensuring a seamless transition in compliance management following the transaction. 

Service Performance

  • Providing legal services to a petrochemical enterprise for the establishment of its compliance management system (achieved ISO37301 certification)
  • Providing legal services to a real estate investment group for the establishment of its compliance management system (achieved ISO37301 certification)
  • Providing legal services to a food and beverage group for the establishment of its compliance management system (in the process of ISO37301/GB35770 certification)
  • Providing legal services to a liquor group for the establishment of its compliance management system (underwent compliance inspection by the State-owned Assets Supervision and Administration Commission of the State Council)
  • Providing legal services to a pharmaceutical group for the establishment of its marketing compliance management system (achieved ISO37301/GB35770 certification)
  • Providing legal services to a petroleum product sales company in Tianjin for the establishment of its compliance management system
  • Providing legal services to a telecommunications company in China for the establishment of its compliance management system
  • Providing legal services to a coal preparation company in Shanxi for the establishment of its compliance management system
  • Providing legal services to a pharmaceutical company for the establishment of its marketing compliance system
  • Providing legal services to a consulting and investment group for the establishment of its compliance management system
  • Providing legal services to a renowned theme park in China for its project on operational compliance (innovatively improved operational compliance systems for multiple parks and hotels)
  • Providing legal services to Chinese cross-border e-commerce clients for its US intellectual property and labor compliance project
  • Providing legal services to a Chinese enterprise for its removal from the US SDN List
  • Providing legal services to a steel research company for its compliance project on transferring equity in a listed company
  • Providing legal services to a telecommunications company for its project on the historical compliance of its capital contribution to China-ASEAN initiatives
  • Providing legal services to a head office of a bank for its corporate compliance project
  • Providing legal services to a group company for its project on contract compliance management and risk prevention
  • Providing legal services to a mining company for its project on bidding and procurement compliance
  • Providing legal services to a mining company for its project on sales  compliance
  • Providing legal services to an internet enterprise for its project on the compliance of “live-streaming e-commerce” operations
  • Providing legal services to a pharmaceutical group for its thirteen compliance projects covering market access, drug transactions, pharmacy promotion, third-party marketing service provider management, online drug sales, information collection and market research, interactions with healthcare professionals, academic conferences, Phase IV clinical studies, interactions with patients and the public, drug advertising and promotion, public welfare and commercial sponsorships, and promotional aids and materials
  • Providing legal services to a medical device company for its marketing compliance project
  • Providing legal services to a pharmaceutical enterprise for its projects on three-year compliance planning and “three products and one device” (drugs, medical devices, health foods, and foods for special medical purposes) advertising compliance
  • Providing legal services to a biotechnology company for its GMP compliance inspection project
  • Providing legal services to a pharmaceutical enterprise for its MAH (Marketing Authorization Holder) system establishment and compliance project
  • Providing legal services to a pharmaceutical sales company (Meituan Medicine business) for its “online drug sales” compliance project